In brief: Kaiser Permanente of Colorado is offering cash to anyone in the state who loses weight and keeps it off.
The full story
While companies, some independent health plans, and many insurers offer incentives for clients who lose weight, Kaiser Permanente of Colorado is taking it a step further and offering cash incentives to anyone in Colorado who does so.
Participants in the Weigh and Win program can earn anywhere from $15 to $150 every three months if they lose weight and keep it off.
Kiosks with scales and a video camera to record progress are located in medical facilities, recreation centers, libraries, and businesses throughout Colorado.
The company hopes that the program will take off and has funded it with $500,000 to get started. If it's successful, they hope to pass it on to cities and other health care groups it's working with to expand the program further.
Participants are given grocery shopping lists and healthy meal recipes along with simple exercise advice to help them achieve their goals.
Summing up
So far, about 8,900 Coloradans have signed onto the program since it began in April with the average weight loss being 12 pounds.
Photo credits: Stock
